Group Project:Team based Conference/Event experience:

Group Project

Team based Conference/Event experience

BUS 600-FA 2012

Graduate Prosem - Fundamentals of Management

Stephen Shiao

Virginia Atkinson

Peipei Li

Darren Tay

Dec 02, 2012

California University of Management and Technology

Instructor: Professor Eric Tao

 

Group Project

Team based Conference/Event experience

Collaboration and Objectives

Our Group went a to a Nimble and CommVault Product Announcement Event. Upon completion of speech of technology and product introduction from these two companies, they showed the latest movie Skyfall - 007, filmed with updated cloud technologies.

Our team objective was to learn what we could from the event held jointly by these two companies of the advanced storage technology in the public cloud field. It is also a good practise not only to know the latest technology in the industry, but also enhance our knowledge to learn about how the event being planned and organized, in the supplier side, and what’s being delivered, in the customer side. Our collaboration was in class and on the Internet to discuss the activity we were going to participate in as a group. Also we had meetings online to discuss the conference after we attended it, came together at the conference to listen to the presentation from Nimble and CommVault representatives. We also collaborated on the written assignment.

Background on two companies

Cloud is the latest technology to handle the “Big Data” era, storage system plays an important role. The storage size, security, efficiency, bandwidth, access speed, data management, backup, real estate/rack space, power, safety, support and availability are few examples of important factors among others in the data center setup and management for the storages.

Nimble Storage is the first purpose-built storage solution that combines flash memory with hard disk drives to deliver high performance and efficiency. You can consolidate and better protect data while reducing overall storage costs for all your critical IT applications using Nibble’s easy-to-manage, scale-to-fit storage.

CommVault customers can now realize these breakthroughs with support for Nimble Storage as a Qualified IntelliSnapTM Connect array. Efficiently capture, move, retain, find, analyze, and recover data with an efficient, high-performance storage solution. A cooperative support agreement between Nimble Storage and CommVault® software ensures seamless compatibility and customer support.

With the combination of the above 2 companies, the storage subsystem for the cloud implementation can be more efficient, sufficient and complete.

The Six W’s

People who worked as IT professionals and management area should attend this presentation. It was taken place at a movie theater called AMC Mercado in Santa Clara, CA on November 9th 2012.

The two companies exchanged information, shared a video, and had a PowerPoint presentation. The advantage of the technology and price has been mentioned. In addition they had a question and answer period where many questions were well answered. When the two speakers we done they said that there was a short survey they were handing out to obtain feedback from customers. To encourage questions and people to fill out the survey they had prizes such as tickets for movies and snacks at the concession stand.

Few days later, all of the group members received a phone call from the event as followup from the sales and marketing department of those two companies.

What did we learn from the event?

What we learned from the event was that companies are providing solutions with hard drive for store, backup and management of storage subsystems for the data center in the cloud industry. Also, this is an efficient way of inviting specific group of professionals with adequate background in the specific segment of the market, position their product in the specific field, focus on educating customer with latest information and differentiate from the rest of the other suppliers.

This also let us review the product, the offered price, with the proper channel of promotion their product at the matched place of center of Silicon Valeey.

After a detailed group discussion we got a better understanding of the purpose of the event.