BUS600 ProSem: Chapter 2 - Ethics

Stakeholder Analysis - A framework considering who is affected by a business decision

Stakeholder analysis is an essential part of developing a useful Engagement Plan. A common method of stakeholder analysis is a Stakeholder Matrix. This is where stakeholders are plotted against two variables. These variables might be plotting the level of ‘stake’ in the outcomes of the project against ‘resources’ of the stakeholder. Another is the ‘importance’ of the stakeholder against the ‘influence’ of the stakeholder. The concept is the same, though the emphasis is slightly different

BUS600 ProSem: Chapter 1 - Marketing

The key marketing concepts I learned:

The 7 Steps of Market Strategy Development

1. Consumer analysis
2. Market anaysis
3. Competitive analysis
4. Distribution channel analysis
5. Develop the marketing mix
6. Determine the economics
7. Revise

SWOT Analysis - competitive analysis of strengths, weakness, opportunities, and threats